Wine as Spiritual and Emotional Nourishment

At the heart of "The Good Wine Project" is the belief that wine is spiritual and emotional nourishment above all. This conviction has grown and is deeply rooted in the understanding that wine nurtures us profoundly. Seventy per cent of wine appreciation involves the limbic system, which governs our emotions. This connection makes wine much more than just a beverage; it's an experience that enhances our well-being, desires, thoughts, and healthy impulses.

The Problem with Industrial Wine Production

In recent decades, the wine-tech industry has sought to produce and sell clean, well-made wines. While these intentions were initially good, they often went too far, prioritizing methods over the essence of wine itself. This industrial approach broke down wine into various production techniques and commercial models, neglecting its identity and local traditions. The mechanization of farming practices and the fight against diseases without understanding their nature further distanced people from traditional winemaking, leading to the blandness of global wine production.

 The Natural Approach

"The Good Wine Project" embraces a natural approach to heal and mend the damage caused by industrial practices. This involves reintegrating people into agriculture, recovering ancient knowledge, incorporating scientific research, and protecting the natural life cycle of winemaking. By doing so, we aim to restore the centrality and unity of wine, making it a reflection of its terroir and traditional practices.

Wine and Well-Being

A good wine should impart a sense of well-being, supporting the body rather than wearing it down. Encountering poorly made wine can be disheartening, but good wines consistently provide a sense of well-being, making them perfect companions for food. The interaction between wine and food is magical, enhancing dining experiences by complementing and elevating flavors.

Learning and Teaching

Understanding and appreciating wine is complex and requires embracing subjectivity. "The Good Wine Project" emphasizes learning and teaching about wine to deepen appreciation and understanding. By focusing on the emotional and spiritual nourishment that wine provides, we can cultivate a greater appreciation for its beauty and complexity. Consumers play a crucial role in this process by taking charge, learning, and appreciating the beauty of wine in its full unity and complexity.

Conclusion

"The Good Wine Project" is dedicated to restoring the true essence of wine by promoting a natural approach and fostering a deeper understanding of wine as a source of spiritual and emotional nourishment. By sharing knowledge and emphasizing the importance of well-being, we aim to cultivate a greater appreciation for the beauty and complexity of good wine